OBJECTIVE 2 - Improving Engagement

This objective is about improving member engagement within Ngāti Apa ki te Rā Tō and significantly increasing the number of whānau interested and willing to become part of the iwi community.

Why are we doing this?

Ultimately, Ngāti Apa ki te Rā Tō is a community. We consider that encouraging and creating opportunity for engagement by members with their whakapapa, culture, and whānaunga is a key part of the Trust’s role.

How will we do it?

Activities and other social opportunities

We will create opportunities to bring whānau together under a Ngāti Apa ki te Rā Tō banner to learn about, share, and celebrate being a part of the iwi. The kinds of activities we intend to undertake are outlined further below as a part of our cultural strategy.

Making the Trust more visible to members

In order to have a two-way conversation, the Trust board intends to get in front of whānau at least three times a year. Kōrero with members will be held in Marlborough, on the West Coast, and in the Manawatu. As outlined above, we also intend to use these sessions to give you the opportunity to share your vision for Ngāti Apa ki te Rā Tō with us.

Social media & other communication channels

Social media and other alternative communications channels are obvious ways to facilitate dialogue.

However, we note that the attractions of social media must be balanced against its risks and drawbacks. What works on social media and what does not (and why) is not widely, or easily understood.

Social media therefore requires a thoughtful and well-considered approach, investment in understanding the technology, and an appropriate level of resourcing to ensure that it is utilised constructively. We intend to invest in this approach over the coming years.


For many members, particularly those outside the rohe, an important means of communication is the pānui. We do not underestimate the significance of this, and will continue to invest in ensuring we produce timely and relevant updates to whānau. The panui is also a vehicle for iwi members to contribute and share events, stories, and ideas

How can you tell if we have been effective?

Within a year:

  • You will have had the opportunity to attend events, wānanga, and other activities to engage with us and each other;
  • You will have had the opportunity to share your vision for Ngāti Apa ki te Rā Tō with us; and
  • You will have heard from us through a variety of different media – panui, social media, and others.

Within five years we will have:

  • Created forums (physical or virtual) that facilitate widespread, continuous and organic discussion amongst a highly engaged iwi community, and between whānau and the Trust.